A common mistake that people make, is that they think there are no website and SEO relationships. The fact is, that there is a direct relationship between the development of a website and the Search Engine Optimization requirements associated with it.
This article will explain a little more about the relationships and how you can help your website improve in the eyes of the Search Engines.
So What Are The Website And SEO Relationships?
What you need to first understand, is that when a website is built, it is built on various requirements and validations. The configuration of the website course code is how Search Engines read the website and its data.
There are certain requirements that a website source code should meet, for it to become a validated website. These configurations are done on what is called the On Page SEO side of Search Engine Optimization.
Here Are The Important Elements Of SEO
We can categorize the important elements of SEO into 4 groups.
- On Page SEO
- Off Page SEO
- Social Media
Content is extremely important on a website, but not only that. Quality and relevant content is what a website should have. Recent algorithm updates from Google have triggered requirements for targeted, relevant, quality and unique content to be on websites.
Skipping this step, and your website will find it very difficult to place anywhere significant in the Search Engines.
On Page SEO is crucial for a website, not just for SEO, but also for the proper navigation and functionality of the website. A good web developer will know that and configure a website correctly right from the beginning development stages.
Off Page SEO covers all aspects that happen off the website, but links back to it. Basically, nothing done on the website, except getting backlinks. So various campaigns will be run, advertising performed, banners added…etc. All with a link back to whatever page you are trying to rank.
Social Media goes without say. Nowadays a lot of emphasis is being placed on the social status of a website, company or organization. There is a dramatic increase in the relevance a websites social status must have. The more social interactions a website has, the better it looks in the eyes of a Search Engine.
With the emergence of smart phone technology and the ability to run almost anything from them, having a responsive website is crucial. What needs to be remembered, is there is a significant difference between a responsive website and a mobile website.
These are two different entitities. A responsive website, does what is says, but responding to the screen resolution. Some websites are designed to drop each website section on a page beneath each other. Basically allowing the user to flick up or down.
Other websites shrink the screen to fit into the window of the mobile device, which ends up with the user having to pinch and zoom their way around the website.
A mobile website is a different structure all together. It is coded on a different grid and the content that is on it is different to the desktop website. Basically, you can’t update information on your desktop website and have it reflect on the mobile version.
You would in effect have to write two websites and update them respectively. This is not all bad. Some websites that have too many features, that wouldn’t really be any use on a mobile device can be removed. This is great because you can build a mobile website based on features that would only be relevant on a mobile device.
Over 60% of Social Media time is done on phones. This is a significant amount of time that one should not lose out on, simply because they do not have a responsive or mobile website.
70% of mobile searches trigger actions on websites. You know yourself how convenient a mobile phone is for making a quick search on something or that last minute purchase?
51% of emails are opened on a mobile device. Would you not want to have your latest product in the hands of someone straight away?
SEO Return On Investment
This is where the big issues come in when people ask about the cost of SEO? This is not an easy topic to discuss (read our “how much does SEO cost” article), but the main thing to remember is that Search Engine Optimization takes time and often with little initial results.
SEO is all done in the background, so you don’t see the work being done. Sure, you might see a little trickle of new traffic in the beginning or a mention on some Social platform, but nothing significant.
The right SEO agency will show you what you need to be doing with your website and how they will run an effective campaign for you. SEO is a long-term investment and shouldn’t be rushed. This is another point about website and SEO relationships, where it doesn’t matter what you do regarding your Off Page SEO, nothing will be of any use if your website is not properly configured.
Website Development And SEO Relationship
Understanding the importance of the correct website development and SEO relationship, will ensure your website will be relevant and of a quality nature in the eyes of Search Engines. After all, we want our website to be seen on the first page of the Search Engines don’t we?
Keeping your fingers on the maintenance of your website, will ensure that you are always up to date with what is going on with it and when you need to make any changes.
What should also not be overlooked, is the constant checking on the various Search Engines make to their algorithms. While you won’t know, what was changed, you will be notified of what you should be doing. So it is important to listen to the Search Engines when they announce their updates.
Hopefully you found this article on website and SEO relationships useful? Please like and share with your friends and work colleagues if you did.