You are probably wondering if building your own website is going to be a better option for you or your business? Let’s hold that thought for a minute while we take a closer look at what building your own website actually entails.
So, let’s look at some reasons why you might want to build your own website.
- It comes free or cheap with your hosting or domain provider
- You really don’t want much done (therefore reducing costs)
- There are online services that let you build them for free
- You only want a small website to showcase your work (online business card so to speak)
- You don’t have the budget to get it developed
- You just don’t want to spend the money
Whatever your reason, there is nothing wrong with wanting to develop your own website. But there is more to it than you might expect. This article will hopefully shed some light on the topic and help you make an informed decision about whether or not you should embark on your own website development journey.
Here is a list of the most popular providers for DIY website:
Right so these services allow you to build and customize your own website or often just, a “web presence). Most of the time via a collection of customizable templates. Now there are free options to this, but they cover the basic functionalities of a website or web page. So here is the question. What do you need for your business? Do you need a fully-fledged and functional website? Or a web page that show cases your latest work and nothing else?
When you start to realize that your business required a little more than the free version, you find out that you are now starting to pay. Wasn’t the point of doing it cheaply was to do it for free or next to nothing?
So what if you have to pay for it? How much will it cost? Are you prepared for all the unexpected costs that you might incur while doing it yourself?
Most individuals that set out to build their own website, don’t actually know what they need. They might think that they need or want something, but when it comes to building it and thinking harder about what they are developing, the more they realize there are other things they would like to include.
A web designer would know to ask these things from the beginning. They would paint a picture of what you envision your website to look like based on what your preferences and requirements are. This is what professional web designers do.
Your experience as a web designer
Let’s talk a little bit about your experience as a web designer. Ignore the fact that there are free options available of a drag and drop nature, followed by the “no coding required” caption. What do you know about setting up a website?
Let’s say for example you are running a glass making business. Your experience and knowledge lies in all aspects of glass and the manufacturing of glass materials and components. A customer might want a bespoke design made of glass, which you quite happily and with probably much ease design and manufacture it straight away.
This is your forte and rightly so. It is what you do and will most probably always do. Can you say the same about designing your website yourself? Even if you are not wanting much at all?
The experience of a web designer
Someone or a company that sets out to provide the services of a web design company or agency should by rights be proficient in all aspects of web development, design and integration.
This is what they do. Their company is structured around the design and implementation of a website. Including the content generation and graphics. Time, money and resources have been spent and deployed to provide clients with a web design service.
They can envision a website based on a client’s specific needs and requirements and provide for them a mock-up design of what their website might look like.
A professional web design company or agency, will almost certainly be proficient in all aspects of web coding languages and regulations. Not to mention Webmaster Guidelines and Website Security.
Things to consider when owning a website:
Building your own website quickly, easily and cheaply is one thing. Have you considered everything else that goes into the development of a website? Let’s take a look at some points to look out for:
- Type of domain registration (public or business registration)
- Hosting account used (shared, reseller or dedicated)
- Website security
- Website administration
- Website administrator and user access
- W3C compliance
- Webmaster rules and regulations
- Website usage, access and liability
- Management of change
- Hosting downtime prevention
Understandably these things are not common practice to individuals and businesses that are not in the field. These are things that web designers know about ( or at least should know about) and relay to their clients.
What about maintaining your website?
Here comes the big point. Who is going to maintain your website? Are you going to do it? Or will someone else do it for you?
What if you change your mind about what you actually want your website to do? Is this taking you outside the scope of what you are capable of? We see it far too often with certain clients of ours. They start out designing it themselves with one thing in mind, then realize a little later that they actually require something completely different.
Next thing they know, they are inevitably having to pay out money they thought they could avoid in the first place by doing it themselves.
This is where developing a website based on a CMS (Content Management System) can be effective. They are more robust and make mundane updates like content creation and image adding a lot more streamline. However they also require knowledge and security measures.
Do you actually have the time?
Let’s think about this for a minute. What type of business are you in? When you wake up in the morning, your focus is on your business and what you should be doing to make it more profitable (or at least should be). The time you have available should be spent on developing your business and increasing your profit margins.
Do you really have the time or resources to be developing, updating or maintaining your website? From a cost perspective, all aspects of your website from the design to updating is an expense the company pays. Sure, you need to shop around to find a more affordable web design company or agency to service your business online requirements, but it is an expense that you can write off.
Let professionals handle your website requirements for you. After all, it is what they do.
Are DIY websites good for SEO?
This depends entirely on what they have to offer and the level of customization you will get. Many times, the free version that is available or even the next level up, doesn’t offer the possibility of customizing your website or template to suit the ever-changing demands of search Engines and their expectations of individual websites.
You might wonder how important is SEO, seeing as you are not really wanting much from your website? But the truth is, SEO or at least On Page SEO plays a fundamental part in your website and really should not be overlooked.
Another thing many individuals and businesses overlook when it comes to the design and implementation of their website.
So to wrap up on DIY websites
This page is not about selling to you why you should or should not build your own website, but rather to explain to you that there is more to developing a website than firsts meets the eye.
Spend a little time thinking about what it is your business actually needs from the website and what your potential clients (visitors) can expect to see. Think another step ahead buy anticipating things they might want to see or do on your website.
Ask yourself what potentials your business has and what might be required of it in the future. You will save a lot of time, money and efforts in the long run if you analyse where you want your business to be.
If you find yourself struggling to develop your website the way you want it to be, get in touch with us and let us help you get where you want to be.